Wednesday, May 6, 2020

SWOT Analysis - 872 Words

Introduction â€Å"SWOT analysis is a historically popular technique through which managers can create a quick overview of a company’s strategic situation† (Pearce, II Robinson, 2011, p. 140). Using this model, we will look at the external factors of the energy industry that affect Range Resources Corporation. Strengths Range Resources has a strong position in the Marcellus Shale. It has close to one million net acres with resource potential of 545 million barrels of liquids and 32 trillion cubic feet of gas (Strategy, 2012). Range has a wide customer base. The company sells its gas production to customers including pipelines, utilities, gas marketing firms, industrial users, and local distribution. Its natural gas liquid (NGL)†¦show more content†¦Opportunities Globally, the consumption of natural gas is expected to â€Å"increase by more than 50 percent from 2005 through 2030. Asia is expected to become the world’s number one gas consumer, taking over that spot from North America, as China’s economy grows 6.4 percent annually† (Kendell, 2008). Domestically, a continuous growth in residential, commercial, and industrial consumption of natural gas is expected during this same period. Since Range is engaged in the production and marketing of natural gas, the increasing demand for natural gas in the United States makes it well positioned to drive top-line growth. Threats Range faces intense competition in the oil and gas industry. It competes with major integrated and other independent oil and gas companies for the acquisition of oil and gas leases and properties. It also competes in the marketing of gas and NGLs. Its competitors include Chesapeake Energy, Anadarko Petroleum, Exxon-Mobil, Chevron Corporation, and EXCO Resources. Some of its competitors have financial and other resources substantially larger than Range. Additionally, the larger competitors might have a competitive advantage when responding to factors that affect demand for oil and natural gas production. Such an intense competition threatens to erode the market share of the company. Range Resources faces several government regulations. Its oil and gasShow MoreRelatedSwot Analysis Of Swot And Swot Analysis738 Words   |  3 Pagesknown as SWOT analysis. The SWOT analysis is business analysis method that business can use for each of its department when deciding on the most perfect way to increase their business and future growth. This procedure identifies the internal and external strengths, weaknesses, opportunities and threats that are in the markets. SWOT analysis helps you decide your position against your competitors, identifies best future opportunities, and highlight current and future threats. 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Organizations use the SWOT analysis technique to figure out and understand their areas of strong suits (strengths), their inevitable flaws (weaknesses), prospects that the organization could look into (opportunities) a nd things that pose as intimidations to the organization (threats). There are many obstacles to overcome when it comes to international expansion. Obstacles such as; language andRead MoreSwot Analysis : Swot And Swot1957 Words   |  8 PagesSWOT analysis focuses on the internal factors which are the company’s strengths and weaknesses as well as the external factors which are the opportunities and threats which are gained from situational analysis which focuses on summarizing all the pertinent information acquired about the key three environments of internal, customer, and external (Ferrell Hartline, 2014, p. 39). A SWOT analysis further gives a company precise advantages and disadvantages in satisfying the needs of its selected marketsRead MoreSwot Analysis : The Swot1215 Words   |  5 PagesThe SWOT analysis was originally introduced by Andrews Christiansen, Guth and Learned in 1969 and its basic organizing principles have remained largely unchanged in the field of str ategic management. [BADEN-FULLER, C. H. A. R. L. E. S., STOPFORD, J. (2002). The Firm Matters More than the Industry. Strategy for Business: A Reader, 123.] It is a systematic framework which helps managers to develop their business strategies by appraising their internal and external determinants of their organization’sRead MoreSwot Analysis : The Swot1888 Words   |  8 PagesThe SWOT analysis, a strategic planning tool was developed by Albert Humphrey in the 1960’s and 1970’s. Albert is said to have come up with this strategic planning tool through the use of data the Fortune 500 companies in the United States of America at that time (Lancaster Massingham, 2011). A SWOT analysis determines the strengths, weaknesses, opportunities and threats, which are a relevant part of any organization especially the ones that get involved in new ventures. This tool assists the users

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